Every Move Matters
Healthcare demands bold vision, big innovation and smart marketing - that is strategic, measurable, actionable, realistic and thoughtful. Without clear leadership, marketing often gets diluted - budget dollars are wasted across too many (or the wrong) priorities, tactics miss the mark and growth stalls.
With clear strategy and guidance, your marketing becomes a powerful lever for growth, reputation and trust.
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With 20 + years of experience, I bring strategic marketing leadership that drives smarter strategy, stronger brands and measurable growth to organizations.
Marketing Leadership
Team leadership and talent management, cross-functional collaboration, portfolio and program management, budget and P&L oversight, group facilitation and training, change and transformation enablement
Business Development
Corporate strategy, business development, partnerships, provider/investor/board relations, stakeholder engagement, KPI dashboards and analytics, qualitative and quantitative research, enterprise strategy and growth consulting
Strategy Execution
Strategic marketing plan development and execution support, brand development and positioning, company and product launches, marketing audits, integrated marketing campaigns, digital strategy, community engagement, event planning, cause marketing and fundraising
Strategic Communications
Internal and external communications strategy, crisis preparedness, spokesperson and presentation training, culture and employee onboarding, stakeholder engagement, internal communications audits, change management
Organizational Expansion
Strategic initiatives leadership and management, acquisitive and same-store growth strategies, post-M&A integration, operational playbook development, program development and launch, relationship-building
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Experience
Experience as a strategy consultant to 250+ healthcare provider organizations, including 20 health systems, 49 private equity firms, and 188 healthcare services companies across the full healthcare continuum
